ASR Offroad specializes in vehicle recovery equipment (Synthetic Winch Lines, Kinetic Recovery Tow Ropes, and related hardware and accessories) for the 4x4 and Off-Road industry. ASR Offroad focuses on bringing you the highest quality recovery gear available. Our Synthetic Winchlines and Winch Ropes are made from the highest quality synthetic materials including heavy duty powder-coated thimbles and hooks from industry leading manufacturers including Excel and Gunnebo. If you're into Jeeps, Toyotas, or Land Rovers - or if you prefer Warn, Superwinch, or Mile Marker, we have standard products you need, or we can customize any of our products to satisfy your exact requirements.

When it comes to quality Synthetic Rope slings and other gear, ASR provides you with an awesome product at the best possible value.  Why are our products awesome?  Here are some of the many reasons: 



We have 16+ years of experience in the synthetic line market ourselves, and work with some of the smartest synthetic line production and developmental experts on earth. We are plugged into the activities of the Cordage institute, which sets international operation and safety standards for synthetic line. We sell a huge range of products in the recovery, industrial, military, construction and farming sectors, and are constantly using emergent rope technologies to develop new products and refine existing designs.


We follow very strict Quality Assurance/Quality Control processes. We manufacture synthetic rope products in accordance with ISO 9001:2008 processes, which requires the tracking of all data throughout every step of construction. The resulting documentation is used to continuously improve the production process. Testing is done in accordance with Cordage Institute processes and in conformance with American Petroleum Institute (API) Q1 Specification Standards. We use only the highest quality ropes and fibers, ordered in traceable batches for the purposes of quality control accountability.


We make everything in the United States, employing Americans and maximizing our spending on US-based supply chains – because we love this country, and we hope you do too!


We are constantly working to create useful new products for every synthetic rope sector. We also screen thousands of items and bring in those items that we believe provide the best quality/value, or offer innovative new capability. We currently carry such products from trusted vendors including Crosby, Safe-Xtract & Van Beest.


We keep costs low by minimizing waste streams on the production side, as well as by minimizing packaging, advertising, administrative & overhead costs. This enables us to keep our pricing low while retaining a relentless focus on quality. And less packaging means less future trash, which is a good thing!


We are a veteran-owned business – our owners have a combined 52 years of active duty military service.


Check out our Kits, which usually offer a discount over ordering the components individually. Because who doesn't love a discount?